Using Lead Conversions For Donor Acquisition Programs: How To Obtain New Donors for Your Organization at Minimal Costs

By Robin Cabral

Research has found that the average donor base naturally attritions by somewhere in the range of 10-15% each year. With reduced national average donor retention rates hovering near 48% and a deemphasis on donor acquisition, many smaller to mid-sized nonprofits are facing eroding bases of donor support.An organization can focus on lead conversions with minimal technology and up-front time with the cost of advertising to drive traffic and staff time to acquire new donors through digital lead acquisition.This e-book shares with you what digital lead acquisition is and how to get started building your donor base today.

• Format: Paperback
• Language: English
• ISBN: B08733LXDY
• ISBN13: 9798629411741
• Release Date: March 2020
• Publisher: Independently Published
• Length: 26 Pages
• Weight: 0.24 lbs.
• Dimensions: 0.1" x 8.5" x 11.0"