Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising

By Erika Grodzki

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 3631393628
• ISBN13: 9783631393628
• Release Date: December 2002
• Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
• Length: 190 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"