Using Focus Groups: Theory, Methodology, Practice

by Ivana Acocella and Silvia Cataldi

Book Overview

Drawing on the authors′ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.

Loaded with real world research examples from across the social sciences, and learning features such as ′expert advice′ and ′concepts and theories′ boxes, as well as end of chapter exercises and further...

• Format: Paperback
• Language: English
• ISBN: 1526445611
• ISBN13: 9781526445612
• Release Date: December 2020
• Publisher: Sage Publications Ltd
• Length: 368 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.7" x 6.7" x 9.6"