Using Focus Groups: Theory, Methodology, Practice

By Ivana Acocella and Silvia Cataldi

Book Overview

Drawing on the authors' 30 years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.

• Format: Paperback
• Language: English
• ISBN: 1526445611
• ISBN13: 9781526445612
• Release Date: December 2020
• Publisher: Sage Publications UK
• Length: 368 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.7" x 6.7" x 9.6"