Using Choice Modeling to Supercharge Your Business The essential non-technical guide to choice modeling, its benefits and applications (Practical Books for Smart Marketers from Pmp)

By Chris Diener

Choice modeling (sometimes called choice-based conjoint analysis or discrete conjoint analysis) isn't for everyone, but its wide range of applications can help many companies optimize their new... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0980174511
• ISBN13: 9780980174519
• Release Date: July 2008
• Publisher: Paramount Market Publishing, Inc.
• Length: 188 Pages
• Weight: 1.05 lbs.
• Dimensions: 9.8" x 0.8" x 6.5"