User Research: A Practical Guide to Designing Better Products and Services

by Stephanie Marsh

Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organizations find themselves spending huge sums of money creating products and services that, quite simply, don't work. User experience research, also known as UX research, focuses on understanding user behaviours,...

• Format: Paperback
• Language: English
• ISBN: 0749481048
• ISBN13: 9780749481049
• Release Date: March 2018
• Publisher: Kogan Page
• Length: 288 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"