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User Perception of Targeted Ads in Online Social Networks: A Theoretical and Empirical Investigation Using the Example of Facebook
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User Perception of Targeted Ads in Online Socia... 3640836944 Book Cover

User Perception of Targeted Ads in Online Socia...

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Edition Description

Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of St Andrews (School of Management), language: English, abstract: Owing to the phenomenal growth of online social networks and...

Edition Details
Format:Paperback
Language:English
ISBN:3640836944
Format: Paperback
Condition:
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