User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services

By Andreas Riener, Felix Van De Sand, Pamela Zotz, et al.

Book Overview

The Battle of Attention.- The Role of Information Processing for Product Perception.- Unconscious Brand Messaging and Perception Beneath the Detection Threshold.- Human Needs and Values as Guideline for Brands and Their Products.- The Intersection of User Experience (UX), Customer Experience (CX) and Brand Experience (BX).- Conceptual Consumption - Why We Consume Based on Mental Concepts.- The User Experience Identity (UXi) Method.- UXi Validation - How to Evaluate if Brand Values Can Be Experienced by Users.- Summary and Recommendations for Action.

• Format: Paperback
• Language: English
• ISBN: 3030298701
• ISBN13: 9783030298708
• Release Date: November 2020
• Publisher: Springer
• Length: 171 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"