Use of Consumer Neuroscience in Aroma Marketing

By J. Berck, J Gálová, A Pavelka

Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood and brought up memories. In this book monitoring of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN13: 9789086863761
• Release Date: December 2021
• Publisher: Wageningen Academic Publishers
• Length: 88 Pages
• Weight: 0.47 lbs.