The Usability Kit: The Professional's Web Usability Toolkit

By Daniel Szuc and Gerry Gaffney

The Usability Kit contains a binder with nearly 400 pages of information on exactly how to make your sites usable.

The first section covers how to design, structure and test usable web sites, and the second, the bulk of the kit, provides practical 'get on with it' guidance with best practice sections, blueprints and pitfall flags.

Like all SitePoint material, they're easy to read, practical and have real-world examples to give you the information you need quickly, in a ready to use format.

Freelance Web Developers & Web Development Firms:

Usability isn't a nice-to-have in web design -- it is a marketable essential.

If customers find it hard to do what they need to on the net then research shows that they just don't use it. According to Arthur Andersen, "More than 83% of Internet users are likely to leave a web site if they feel they have to make too many clicks to find what they're looking for."

But if you can demonstrate that your design has made it easier for customers to purchase products, pay bills, navigate information or submit feedback, then your efforts have much more demonstrable value.And it is something that can be tested.

Show how you can improve the return from your client's web site with the tools and templates of The Usability Kit.

Web Site Owners & Managers:

If your business is looking to increase web site sales, conversion rates and site traffic, have you evaluated how easy it is for customers to navigate your site? Would your customers say that your web site is easy to do business with?

The returns from investing in your web site are clear -- constructive customer experiences, positive brand representation, improved sales. According to Nielsen, sites that spent 10% of their budget on usability reaped a 100% increase in sales/conversion rates.

If you want to make e-commence happen then usability is the key. Make it easy for your customers to navigate, orientate & purchase with The Usability Kit.

The kit is divided into two parts:

I. Manual

1. Understanding Usability2. Analysis3. Designing with Users4. Information Architecture5. Evaluation and Testing6. How to Use the Blueprints

II. Usability Blueprints

1. About Us2. Blogs3. Contact Us4. Customer Support5. Errors6. Forms7. Forums8. Help and FAQs9. Homepage10. Horizontal and Vertical Navigation11. Log In12. My Account13. News and Media14. Newsletters15. Privacy and Security Notices16. Product Pages17. Progress Indicators18. Registration19. Search20. Shopping Carts and Checkout21. Sitemaps22. Subscription23. Tabs24. Video and Audio Conten

CDROM

When you order, you'll receive a binder with 371 letter-size pages of detailed how to information, tips and strategies that you can put to use immediately.

You'll also get a CD-ROM packed with all the related blueprints and schematics from the kit so that you can use them straight away for your web projects. Included are:

Registration, My Account & Privacy blueprintsSample log-in formsHorizontal & Vertical navigation schematicsContact Us and Feedback blueprintsNews & media page schematicsHelp and FAQ blueprintsBlog schematics & forum blueprints... and more!

• Format: Paperback
• Language: English
• ISBN: 0975841912
• ISBN13: 9780975841914
• Release Date: June 2008
• Publisher: Sitepoint
• Length: 397 Pages