Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice

By John Heeley

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

• Format: Paperback
• Language: English
• ISBN: 1845414926
• ISBN13: 9781845414924
• Release Date: February 2015
• Publisher: Channel View Publications
• Length: 192 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.1" x 9.1"