Upside-Down, Inside-Out, and Backwards Marketing: The Surprisingly Logical Formula for Massive Growth of Your Sales and Profits

by Bernie Heer

In the cutthroat world of the building trades, contractors must grab every advantage they can in order to survive. Doing a superb job is the minimum expectation these days, so having the right marketing strategies to delight and astonish your clients can make or break a business. In "Upside-Down, Inside-Out, and Backwards Marketing," author Bernie Heer gives contractors an easy-to-follow and informative guide to marketing. With sections devoted to...

• Format: Paperback
• Language: English
• ISBN: 0692394400
• ISBN13: 9780692394403
• Release Date: May 2015
• Publisher: Joseph B Heer
• Length: 184 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"