Uplift: The Bra in America

By Colleen Gau and Jane Farrell-Beck

Book Overview

In Uplift: The Bra in America, Jane Farrell-Beck and Colleen Gau use the brassiere to gauge the social history of women and to understand the business history of fashion. "Hundreds of attempts have been made to design the ideal breast supporter over the past 140 years. Uplift: The Bra in America is the story of those attempts, and it's hard to imagine it being told better."--Robert Gottlieb, New York Observer

• Format: Hardcover
• Language: English
• ISBN: 0812236432
• ISBN13: 9780812236439
• Release Date: November 2001
• Publisher: University of Pennsylvania Press
• Length: 264 Pages
• Weight: 1.46 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"

Customer Reviews

A terrific read!

This readable history of the brassiere is both fun and informative. Topics of discussion include the transition from the corset to the bra, how the bra reflected women's changing position in society, and the birth of companies like Maidenform and Victoria's Secret.