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      Paperback Marketing: Ein Instrument für nachhaltige Entwicklung [German] Book
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      ISBN: 6207900162

      ISBN13: 9786207900169

      Marketing: Ein Instrument für nachhaltige Entwicklung (German Edition)

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      Format: Paperback

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      Book Overview

      Ende des letzten Jahrhunderts befanden wir uns an einem Scheideweg, was unsere wirtschaftliche Zukunft und die Einstellung zur Verwaltung der strategischen Ressourcen von Organisationen betrifft. Dieser Inhalt, der vollst?ndig ?berarbeitet wurde, zieht aufgrund seiner Aktualit?t und Notwendigkeit erneut die Aufmerksamkeit auf sich, da wir den Eintritt der asiatischen Tigerstaaten, insbesondere Chinas, in die globale Wettbewerbsszene beobachten. Ich lade jeden ein, dieses Buch zu lesen, das Auswirkungen auf die aktuellen Unternehmensstrategien hat und eine Notwendigkeit der Zeit aufgreift, die heute eine organisatorische Realit?t ist: die Nachhaltigkeit.

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