The Unpublished David Ogilvy : His secrets of management, Creativity, and Success - from Private Papers and Public Fulminations

By David Ogilvy

Book Overview

"Ogilvy is the creative force of modern advertising."--The New York TimesFirst collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0283996153
• ISBN13: 9780283996153
• Release Date: January 1988
• Publisher: Sidgwick & Jackson
• Length: 176 Pages
• Weight: 0.95 lbs.
• Dimensions: 11.7" x 1.2" x 8.3"

Customer Reviews

DO it, the DO way

There are creative people in advertising who think and then create great campaigns. And then there is a rare breed of geniuses for whom creativity is not a professional onus; it's a way of life. David Ogilvy belongs to this breed. "The Unpublished David Ogilvy" proves this beyond doubt. Whether it's a one-liner memo or a long speech, there's always something immensely revolutionary, and immenesely simple, in DO's writings. Thanks a zillion, Joel.