Unpublished David Ogilvy

by David Ogilvy

Book Overview

"Ogilvy is the creative force of modern advertising."--The New York TimesFirst collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0517566095
• ISBN13: 9780517566091
• Release Date: October 1987
• Publisher: Crown Publishing Group (NY)
• Length: 178 Pages
• Weight: 1.19 lbs.

Customer Reviews

DO it, the DO way

There are creative people in advertising who think and then create great campaigns. And then there is a rare breed of geniuses for whom creativity is not a professional onus; it's a way of life. David Ogilvy belongs to this breed. "The Unpublished David Ogilvy" proves this beyond doubt. Whether it's a one-liner memo or a long speech, there's always something immensely revolutionary, and immenesely simple, in DO's writings. Thanks a zillion, Joel.