Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen

By Keith Kelsen

Book Overview

Content is the key to implementation of a digital signage campaign that is successful in employing the attributes of this multibillion dollar media.

• Format: Paperback
• Language: English
• ISBN: 0240813022
• ISBN13: 9780240813028
• Release Date: February 2010
• Publisher: Routledge
• Length: 264 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"