Unleashing the Innovators: How Mature Companies Find New Life with Startups

by Tom Post and Jim Stengel

Book Overview

Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation;...

• Format: Hardcover
• Language: English
• ISBN: 0451497236
• ISBN13: 9780451497239
• Release Date: September 2017
• Publisher: Currency
• Length: 240 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.9" x 5.8" x 8.5"