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Paperback unfunnel: The Business Model that Killed Marketing Book

ISBN: 1511780223

ISBN13: 9781511780223

unfunnel: The Business Model that Killed Marketing

Co-Founder and Chairman of multiple tech start ups, Hubspot certified partner and digital strategy consultant-turned entrepreneur introduces the Methodology as a marketing rival - powered by the Digital Revenue Engine (DRE) - an online business model that shows how Amazon, Starbucks, HubSpot and McDonald's have consistently dominated unique markets.And more importantly, how $3.2 Million (in less than 6 months) was the lowest amount of revenue generated in his recent consulting runs at FedEx, ALSAC / St. Jude, AutoZone and even a local Memphis Tent Company he took to one of INC.com's ?Fastest Growing Companies" in 2014 (in 6 months). unfunnel Methodology - Digital Marketer or Agile Startup- How to find the best niche markets for easy passive income, or build a startup / small business model - instead of paying for ads- Why to focus on one person rather than targeting a group, and why it will ALWAYS scale easier -group targets assume people stay within one persona- Using pain points via social listening, Keyword Planner secrets and audience feedback to build a network of products with buyers committed before a product launches (pre-optimization saves critical post optimization time and resources and builds positive traction - no more pre-product usability testing - those probably won't be the one using your product.)- How to bring in partners to help you launch more than one product at once to quadruple your efficiency and reach your audience that is begging to buy - power in number over competitive egos- Using Agile SEO hacks and inbound methodology to scale your online reach, convert visitors to Leads, triple your number of customers, and maximize the revenue from each - traditional media will never get you anywhere near the ROI- Why your early adopting customers are the best sales team you'll ever have... If you employ this influencer referral system

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