This is not a brand book. It's a revolution. A wake-up call for those still hiding behind job titles, corporate jargon, and curated LinkedIn posts. In Unfiltered, Baaghil - the Arab world's most unapologetic voice in brand shatters the myths around personal brand and exposes the shallow nonsense many have been conditioned to believe. This book is for those ready to confront who they truly are and what they stand for. It's not about aesthetics. It's not about filters. It's about clarity, value, perception, and impact. Across chapters packed with truth, frameworks, and raw perspective, you'll learn how to define your voice, map your stakeholders, position your essence, and build a brand that leads with conviction. This isn't theory. It's fieldwork. It's what built Baaghil's brand and transformed the journey of the many he has mentored across Riyadh, Dubai, Cairo, Chicago, and beyond. If you're tired of the noise and ready to own your space, Unfiltered is the book that will get you there.
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