Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World

by Stephen Denny

Book Overview

"An innovative, highly compelling study of how CEOs and managers can effectively plan to achieve customer loyalty and trust."--Library Journal

Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture.

"Denny and Leinberger capture the...

• Format: Paperback
• Language: English
• ISBN: 1632651785
• ISBN13: 9781632651785
• Release Date: November 2020
• Publisher: Career Press
• Length: 256 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 6.0" x 8.9"