Most leaders are lying. Some lie to their teams. Some lie to their families. But the most dangerous lie is the one they tell themselves.
In Unfiltered, retired Air Force veteran and Professional leadership coach Juan Armour-Robinson rips away the masks leaders hide behind. Drawing on 22 years of military service and years of coaching executives, he delivers a blunt, practical guide to leading without deception - at work, at home, and in life.
This book isn't theory. It's a wake-up call. It exposes how filtered leadership destroys trust, fractures teams, and ruins legacies. And it gives you the tools to stop hiding and start leading with truth.
Inside you'll learn how to:
Recognize the lies you tell yourself before they collapse your credibility.
Build a Core Truth that anchors your leadership under pressure.
Confront the filters that poison relationships at home and on your team.
Create a culture where honesty isn't punished but expected.
Lead through crisis without spin, denial, or deception.
Leave a legacy built on trust, not performance.
Packed with real stories, hard lessons, and practical audits, Unfiltered challenges you to lead with courage, not comfort.
If you're tired of watered-down leadership books, this one will cut through the noise. It will push you, confront you, and force you to decide: Will you keep filtering, or will you lead unfiltered?