How should we make products? What makes some products good, and others bad? Why do some products net billions for their creators, while others collect dust in a garage? And why should we make products anyway? For money? For glory? As it turns out, the answers to these questions matter. They matter for our businesses, which cannot trick customers into buying a poor product forever. And they matter for business people , who cannot trick themselves into thinking that selling garbage makes for a life well lived. Undiscovered tackles all of these questions by building on one foundational truth about products: that the adventure of exploring for the good of others was ordained before the world began. About The Author Aaron Youngren led an award-winning innovation team at Amazon.com, started several businesses and ventures, and led product analytics for a Fortune 100 company. He is currently Head of Product at RedBalloon, a free-speech hiring startup.
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