Understanding the Higher Education Market in Africa

By Emmanuel Mogaji

Book Overview

This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent, their marketing strategies and the students' selection process.

• Format: Paperback
• Language: English
• ISBN: 1032173556
• ISBN13: 9781032173559
• Release Date: September 2021
• Publisher: Routledge
• Length: 332 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"