

Understanding Strategic Management is the ideal introduction to strategy for students in one-semester courses who require an informative yet practical approach. The book's four-part structure defines the concept of strategy before using the overarching strategic framework of...


Building upon the strengths of the first edition, Understanding Strategic Management, Second Edition, features an exceptionally clear writing style that conveys complex information in a clear manner. It also retains the previous edition's use of analysis; relevant, up-to-date...

Designed specifically for modules taught over one semester, this new textbook covers all the core topics of Strategic Management in 12 manageable chapters. This succinct textbook takes students through all the key stages of Strategic Management: Analysis, Formulation, and Implementation,...

Understanding Strategic Management is the ideal introduction to strategy for students on one-semester courses who require an informative yet practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of...