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Paperback Understanding Social Media Book

ISBN: 144620121X

ISBN13: 9781446201213

Understanding Social Media

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Book Overview

A critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape.

Cutting across the many dimensions of social media, from the political, economic and visual, and with case studies in each chapter providing real-world examples of theory in action, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.

Related Subjects

Social Science Social Sciences

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