Understanding Services Management: Integrating Marketing Organisational Behaviour, Operations and Human Resource Management

By William B. Glynn and Barnes James G. Glynn William J.

Services are intangible activities and benefits that satisfy customer wants without involving the ownership goods. Examples of service sector industries are insurance, private education, tourism and health care.

• Format: Paperback
• Language: English
• ISBN: 0471960667
• ISBN13: 9780471960669
• Release Date: November 1995
• Publisher: Wiley
• Length: 512 Pages
• Weight: 1.90 lbs.
• Dimensions: 9.3" x 0.9" x 6.2"