Understanding Research: Becoming a Competent and Critical Consumer

by W. Paul Jones, Jeffrey A. Kottler, Jeffrey Kottler

Book Overview

Beginning with Chapter Two, every chapter in the text emulates a standard published research report. o Readers will learn how to read and evaluate research questions, hypotheses, and the literature... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131198440
• ISBN13: 9780131198449
• Release Date: January 2005
• Publisher: Pearson
• Length: 240 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.4" x 7.9" x 9.9"

Customer Reviews

A good foundational book on research papers

This is a good book for obtaining a basis understanding of research papers. It starts with the basis concepts of a research article. What is research, what is the question, who answered the question, etc. Then proceeds into the core of introduction, method, results and discussion.

Research with a twist of humor

This is a great book for anyone new to research or wanting a review. It is easy to read, takes you step by step through the process and the authors actually tell you when its time to put the book down and take a break so you don't get on 'overload' - that bit of humor is sprinkled throughout the book. Good examples shared. I highly recommend it!

Review

The book has been very good and useful in understanding research, especially the differences between qualitative and quantitative.

Book makes understanding research simple.

This is a good book for breaking down and analyzing research papers. It goes step by step and provides plenty of easy to read analytical tools.