Understanding Public Relations: Theory, Culture and Society

By Lee Edwards

Book Overview

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.

• Format: Paperback
• Language: English
• ISBN: 1473913101
• ISBN13: 9781473913103
• Release Date: June 2018
• Publisher: Sage Publications Ltd
• Length: 288 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 6.6" x 9.4"