Understanding Proactive Customer Orientation: Construct Development and Managerial Implications

By Dennis Herhausen

Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3834931012
• ISBN13: 9783834931016
• Release Date: August 2011
• Publisher: Gabler Verlag
• Length: 186 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"