Understanding Pop-Up Stores through Passion and Practice

By Ghalia Boustani

Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the 'why, what, and how' for entrepreneurs and established brands to capitalize on this exciting format.

• Format: Hardcover
• Language: English
• ISBN: 1032293349
• ISBN13: 9781032293349
• Release Date: February 2025
• Publisher: Routledge
• Length: 122 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"