Understanding Pharma (2024 UPDATED EDITION) The pharmaceutical industry is extremely complex, and so are the inner workings of the pharmaceutical and biotechnology companies operating within it. Even the most seasoned industry professionals may find it difficult to understand the activities of, and interdependencies among, all key functions within a pharmaceutical or biotechnology company. Yet this knowledge is crucial when the responsibilities for--or repercussions of--key initiatives ripple across an organization. Understanding Pharma is a must-read for anyone in the pharma/biotech sector--those new to the industry, industry veterans, and specialized experts working in or serving the industry. * Gain an understanding of the inner workings of each functional area in the typical company * Learn the interdependencies among functional areas and how they affect the company's strategic goals * Understand how each functional area impacts the company's financial success
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