Understanding Pharma: A Primer on How Pharmaceutical Companies Really Work

By John J. Campbell

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0976309602
• ISBN13: 9780976309604
• Release Date: August 2005
• Publisher: Pharmaceutical Inst
• Length: 254 Pages
• Weight: 1.98 lbs.

Customer Reviews

Excellent overview of the pharmaceutical industry

Understanding Pharma provides an excellent introduction to (and overview of) the pharmaceutical and biotech industry. It "dissects" a typical pharmaceutical company into its constituent parts and explains, in plain english, how each part works, what it does, how it is organized, etc. It covers pharmaceutical research and discovery, clinical development, marketing, sales, the managed markets (managed care and other third party payers), business development, and so on. Anyone who works in the industry should read this book, as it provides a matter-of-fact overview of the industry in which they work. Journalists who write about the industry should also read it and maintain a copy as a reference tool. On the positive side, the book is easy to read, contains numerous diagrams to help explain complex concepts, and is well written. On the negative side, it contains a number of minor errors throughout, but nothing that affects the usefullness or accuracy of the information. In some areas, the book could use a little extra detail (such as in the chapter on Trade and Distribution). Overall, however, this is a book well worth reading for anyone working in or associated with the pharmaceutical and biotech industries. It should be on every pharma person's bookshelf.