
In this second edition of Understanding New Media Logan expertly updates McLuhan's Understanding Media to analyze the new media McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing...


Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man . Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers...