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The groundbreaking, seminal work that redefined the way we think about communication--and the then-emerging phenomenon of mass media.

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media... Read Full Overview

Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This reissue of Understanding Media marks the thirtieth... Read Full Overview

When Marshall McLuhan first coined the phrases global village and the medium is the message in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was... Read Full Overview

When Marshall McLuhan first coined the phrases global village and the medium is the message in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was... Read Full Overview

Understanding Media: the most important book ever written on communication. Ignore its message at your peril.