
′This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate′ -...

′This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate′ -...

Understanding Media Economics The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing...