Understanding Media Economics

By Gillian Doyle and Gillian Doyle

Book Overview

Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries.

• Format: Paperback
• Language: English
• ISBN: 1412930774
• ISBN13: 9781412930772
• Release Date: April 2013
• Publisher: Sage Publishing Ltd
• Length: 232 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.7" x 9.4"