Understanding Marketing: Expert Solutions to Everyday Challenges

The latest volume in the series: Understanding Marketing

Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?

This volume provides the concepts and examples you need. You'll learn how to:

-Define a target market

-Identify and understand your toughest competitors

-Develop a marketing strategy that lays out "the four Ps" product, promotion, pricing, and "place" (distribution)

-Test new product or service ideas with customers

-Get the most from relationship marketing

• Format: Paperback
• Language: English
• ISBN: 142212892X
• ISBN13: 9781422128923
• Release Date: January 2010
• Publisher: Harvard Business Review Press
• Length: 96 Pages
• Weight: 0.41 lbs.
• Dimensions: 0.5" x 5.1" x 7.1"