Understanding Marketing: A European Casebook

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Understanding Marketing: A European Casebook

By Celia Phillips, Ad Pruyn, Marie-Paule Kestemont

Edition Description

Marketing-Dozenten führender europäischer Universitäten haben diese Sammlung von Fallstudien zusammengestellt. Die Fälle decken ein breites Spektrum von Marketingthemen ab, wie z.B. Produktneuheiten, Warenzeichenpolitik, Einzelhandel- und strategisches Marketing sowie Marketingplanung...

Edition Details

Format:Paperback

Language:English

ISBN:047186093X

Format: Paperback

Condition:

69.25

Quantity:

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Understanding Marketing: A European Casebook

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