Understanding Indian Culture for Sales Success in America: A Guide for Sales Professionals

By A. A. Mushawwar

To successfully do business with Indian-American consumers, sales professionals must have a deep understanding and appreciation of Indian culture. India is a diverse country with a rich cultural heritage shaped by various religious beliefs, customs, and historical events. In "Understanding Indian Culture for Sales Success in America: A Guide for Sales Professionals," practical advice and real-world examples are provided to navigate potential cultural sensitivities and demonstrate respect for Indian traditions. With their unique diversity, strong emphasis on being educated, and unique communication styles, Indian-American consumers present a unique set of challenges for sales professionals.

• Format: Paperback
• Language: English
• ISBN: B0BZ6YSDGR
• ISBN13: 9798387856815
• Release Date: March 2023
• Publisher: Independently Published
• Length: 118 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"