Understanding Indian consumers' attitudes towards online commerce

By C Miya

Businesses function primarily through marketing and

innovation to create a customer base (Drucker, 1954)2. The

primary function of businesses is to create a customer base

through marketing and innovation (Drucker, 1954)2. It is

the primary function of businesses to create a customer

base through marketing and innovation (Drucker, 1954)2.

Businesses must therefore recognize themselves as 'organs

of society' in order to survive and thrive. Businesses must

therefore recognize themselves as 'organs of society' in

order to survive and thrive. Businesses must therefore

understand consumer behavior, needs, wants, and

preferences.Businesses must therefore understand

consumer behavior, needs, wants, and preferences.

• Format: Paperback
• Language: English
• ISBN: 580801624X
• ISBN13: 9785808016248
• Release Date: March 2023
• Publisher: C.Miya
• Length: 444 Pages
• Weight: 1.43 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"