Understanding Global Cultures: Metaphorical Journeys Through 17 Countries

By Martin J. Gannon

Book Overview

This book, a best-seller in its first edition, uses cultural metaphors to help students and managers understand, describe, and compare national cultures. In addition to expanding the number of countries covered, the author introduces new conceptual frameworks for classifying cultures based on the works of Triandis, Fiske, and Huntington. These frameworks support students as they develop an increased awareness of various cultures and begin the challenging process of integrating cultural and economic perspectives.

New nations covered in the edition include:

Thailand Saudi Arabia Brazil Poland Korea Malaysia Mexico Portugal

• Format: Paperback
• Language: English
• ISBN: 0803953755
• ISBN13: 9780803953758
• Release Date: January 1994
• Publisher: SAGE Publications, Inc
• Length: 392 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.1" x 5.9" x 8.9"

Customer Reviews

Fun reading on a serious note

Gannon's book is an easier read than most other comparative culture texts. Through the use of metaphors, he provides useful insight into the main cultural groups distinguished throughout the world today. However, his choice of metaphors and often his own personal views present only a limited view of each area and fail to compare across regions.