Understanding Electronic Commerce (Strategic Technology Series)

By David Kosiur

In five years or less, analysts say, sales transactions on the Internet will total $100 billion annually. In short, online commerce is big and it's coming fast - and here's the book that shows you how... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1572315601
• ISBN13: 9781572315600
• Release Date: May 1997
• Publisher: Microsoft Pr
• Length: 287 Pages
• Weight: 0.05 lbs.
• Dimensions: 9.0" x 0.8" x 7.5"

Customer Reviews

Great overview

I will preface by saying that the book is outdated(i.e., referring to the typical fastest modem speed in homes as 14.4) but nothing that any knowledgeable person couldn't insert more current info.Anyway...the book is excellent for providing an overview of E-commerce...it is a very easy read, could be finished in a day or two...the best part may be the case studies at the end. They describe the situation of each company/website and detail how they developed a solution for furthering E-commerce. It even describes what kind of system hardware/software utilized.I strongly recommend you buy this book. Other books could provide more detailed, supplemental info.

A well-designed technical overview of e-commerce functions.

Kosiur's book is a well-designed, clear introduction to e-commerce functionality and transaction processing. It is physically attractive, nicely illustrated, and is at its best dealing with the technical issues in the field.

Wanna know more about e-commerce, get it now.

Everyone seems to be talking about e-commerce. And so did I. Not knowing what e-commerce is actually all about. The book gives a very good picture of what is e-commerce. And the 6 case studies in book actually proved to be a very good tutorial. Good to have as the first book about e-commerce.

Good bang for the buck

Hey, it's Microsoft Press. This was the first place that you could get a glimpse of how Microsoft might be viewing the e-commerce space from a business perspective. Kosiur is an excellent writer - very clear and concise. The graphics are excellent summaries for the text. The case studies are lightweight but provocative. Business managers can read this as a starting point before wading into the flood of new books on e-commerce.

Offers Clear Vision Of The World Of Electronic Commerce!

     David Kosiur has written Understanding Electronic Commerce to dispel some of the mystery of how online business transactions are made and how they can impact online businesses today. This book is an eye-opener that provides an inside view of the electronic commerce industry. It offers readers clear vision of how they can put this technology to effective use within a business setting.      The author points out a number of important considerations that Web developers and online businesses must weigh in order to conduct successful online commerce. Creative Website design, online purchasing, electronic transferring of funds, foreign language options, marketing methods, and customer privacy issues are examples. Carefully consider that many prospective customers are still concerned about the possibility of something happening to them online. The author points out that there are various means that can be employed to prevent or minimize occurrences of online fraud. He offers a comparison of the more popular encryption methods available for use today.      The author provides readers with innovative case studies and other examples of actual electronic business world operations. Readers are given strategies behind the success of Gateway 2000's Website that offers custom online configuration and purchasing of computer systems, online technical support, drivers, and a wealth of other helpful information. Another case study demonstrates the high-tech approach taken by Fruit of the Loom to tie together their network of distributors. Servers, software, and a lot of planning and programming took place to bring that project together!      Anyone who has read this book will come away with the reality that the electronic commerce landscape is changing at a rapid pace. A number of companies are partnering to accomplish their business goals. Businesses that refuse to adapt in these changing times face the possibility of being left behind. Don't let this happen to you. Highly recommended for those seriously planning to launch a new business or to revitalize an existing one!