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Understanding Customers
By Chris Rice
Edition Description
Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions;...
Edition Details
Format:Hardcover
Language:English
ISBN:1138440930
Format: Hardcover
Condition:
$
280.00
Understanding Customers (Marketing Series: Stud...
By Chris Rice
Edition Description
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations...
Edition Details
Format:Paperback
Language:English
ISBN:0750623225
Format: Paperback
Condition:
$
84.99
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