Understanding Customers

By Chris Rice

Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical background; exercises; issues to consider; and more.

• Format: Hardcover
• Language: English
• ISBN: 1138440930
• ISBN13: 9781138440937
• Release Date: July 2017
• Publisher: Routledge
• Length: 320 Pages
• Weight: 1.39 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"