Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

By: Langford, Michele

Book Overview

This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.

• Format: Hardcover
• Language: English
• ISBN: 0805817301
• ISBN13: 9780805817300
• Release Date: May 2001
• Publisher: Psychology Press
• Length: 466 Pages
• Weight: 2.10 lbs.
• Dimensions: 1.5" x 6.4" x 9.3"