Understanding Company Strategy: An Introduction to Thinking and Acting Strategically

By Brian Houlden

Understanding Company Strategy remains a highly accessible and practical book which reflects the author's many years of experience in advising companies on their strategic needs. It is from these extensive contacts with so many managers facing real problems that the clarity and readability of the book has sprung. It remains an ideal introduction to the subject and is widely used on courses in leading business schools and in major companies.

• Format: Hardcover
• Language: English
• ISBN: 0631170332
• ISBN13: 9780631170334
• Release Date: January 1990
• Publisher: Blackwell Pub
• Length: 233 Pages
• Weight: 1.00 lbs.