Understanding Companies and Markets: A Strategic Approach

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Understanding Companies and Markets: A Strategi...

By Bryan Lowes, Christopher L. Pass, Stuart Sanderson, et al.

Edition Description

This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic...

Edition Details

Format:Paperback

Language:English

ISBN:0631190996

Format: Paperback

Condition:

29.40

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Understanding Companies and Markets: A Strategi...

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