Understanding Communication Theory: A Beginner's Guide

by Stephen Michael Croucher

Book Overview

This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory--the social scientific, interpretive, and critical approaches--and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts...

• Format: Paperback
• Language: English
• ISBN: 0415748046
• ISBN13: 9780415748049
• Release Date: September 2015
• Publisher: Routledge
• Length: 288 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.8" x 7.0" x 9.9"