Understanding Color: An Introduction for Designers

By Linda Holtzschue

Book Overview

Make Sound Color Choices Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you'll learn how to use color more comfortably, creatively, and effectively than ever before. Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This edition is full of powerful new features that reflect the latest issues in color and design, including: Expanded and revised content in nearly 35% of the book. Coverage of a broad range of design disciplines. Ideas from the major color theorists that reinforce content, rather than emphasizing what is correct or incorrect. Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another. Innovative coverage of color marketing issues. Helpful tips for using color in the working environment. An online workbook with valuable exercises that reinforce color concepts. Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.

• Format: Paperback
• Language: English
• ISBN: 0470381353
• ISBN13: 9780470381359
• Release Date: August 1970
• Publisher: Wiley & Sons, Incorporated, John
• Length: 272 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.6" x 7.6" x 9.2"

Customer Reviews

wonderful experience

I found no actual problem getting this book and it was in very good condition. It was actually the first out of three books ordered on the same day to get to me and in only a week from purchase. I was very impressed.

satisfied

i received the book before my class start and the book was in great condition , no problems at all

nice book

Pretty good with examples, and ways to utilize color. This is a keeper in the collection for me.

Understanding Color: A Introduction for Designers

This book is pretty good. It explains the different color wheels, how we see color, value, saturation, harmony, and so much more. It is pretty thorough and easy to read. I recommend this book for anyone needing to understand color theory. Minetta Minnick