Understanding Business Strategy: Confusion and Consensus

By Lourdesamy Iruthayasamy

Book Overview

Chapter 1: What is Business Strategy?.- Chapter 2: Strategy Making and Implementing.-Chapter 3: The I/O Model.- Chapter 4: The Resource - Based View.- Chapter 5: The Third Leg of Strategy.- Chapter 6: Blue Ocean versus Red OceanConcluding Thoughts.

• Format: Paperback
• Language: English
• ISBN: 9813365447
• ISBN13: 9789813365445
• Release Date: March 2022
• Publisher: Springer
• Length: 124 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"